Why White Label Gaming Options Are Preferred by Gaming Operators
White Label options are most apt for gaming operators. There are several reasons and we will quickly figure out some of them. The first reason why gaming operators are accepting the idea of white label gambling is the lesser investment required to launch operations. In this model an entrepreneur can launch an online casino or an online poker room at a fraction of the cost of a fully licensed model. Second, gaming operators have can only focus on the marketing strategies while the entire operations are run by the gaming resource provider. The initial reluctance of gaming operators about white label gambling has faded and they are much more pen to the idea of running a white labeled operation.
Before I get further on the benefits, let me throw some light on what a White Label gambling model is all about. It is a service provided by a turnkey gaming services provider that enables the gaming operator to create your own branding and logo in the website and poker software. The gaming operator can use the operator’s gaming license, gaming software, technical support, hardware, customer service and e-commerce relationships.
The gaming market is opening in different parts of the world and pin up casino entrepreneurs are looking at having a pie of this vast opportunity. White Label gaming option will enable a gaming operator to quickly launch their operations. Time-to-market is critical for any business and online casino or poker is no different. Bigger players in the gaming business generate millions of dollars of revenue but it is not difficult for a new entrant to generate decent revenue with a few hundred active players on the site. The white label option is more suitable for small and medium players who want to quickly launch their gaming portal. Bigger players are not always favorable to this model because they prefer to have a total control of the back-end operations also.
Gaming operators get a percentage of the revenue that is generated by the gaming operations. The percentage is lesser than what an operator with a master license would make but nonetheless it is good enough to get a foothold in the online gaming industry. There are many things that go in setting-up of an online gaming business. The list include Gaming license, Servers, Offshore Corporation, Deposit processors, technical support and goes on. It is difficult for a new entrepreneur with limited resources to get a gaming portal up and running. Time and cost overruns are primary reasons of failure. To avoid the disappointment of failure it is a good option to go for a readily available gaming portal which may just require some configuration changes before it can go live. It will have your own branding and you become the proud owner of an online gaming portal. With a good marketing team and innovative strategies, it would not be long before the cash registers start ringing.